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In the software, premium publishers control which keywords are linked and which content is played out by creating their own ad, content or paid content campaigns. Number, placement, position in the article text and much more can be configured as desired.
Does the publisher want that kontextR-Team creates new leads for the publisher, the publisher can determine with us in advance which settings best suit him and his readers. After that, the publisher has zero effort and receives regular reports or can view the reports in the tool.
First, the publisher defines the keywords relevant to the topic of the campaign. Optionally does that kontextR-Team this for the publisher. The keywords can also consist of more than one word (eg "Samsung Galaxy S10 "or" Football Bundesliga ").
Next, the editorial articles are searched for relevant keywords and matched or linked with the campaign keywords. In general, the more consistent the keywords are with the content, i.e. the context of the Target URL fit, the better the user experience and click rate.
If there is a match between the marketed keywords and the keywords in the editorial text, inText links (optionally with logo and also with mouse hover option) are set. Alternatively, widgets can be embedded between paragraphs - eg image-text combinations, videos or entire iFrame applications that "listen" to keywords. Via the page settings, the publisher still has many options to control the position of the placements in his articles.
With our keyword targeting, publishers reach the users who are currently dealing with the topic of the campaign. In contrast to user targeting, which is often used in business, we focus solely on the thematic context. In addition to the above-average click-through rates, publishers also benefit from the fact that we do not collect any user data for our type of targeting and are immune to the partially conjured cookie death, which is due in the form of upcoming ePrivacy challenges and browser cookie blocks . Because we do not set cookies and do not collect any other user data.
