- About kontextR
- How it works
- Scenarios Formats | Demos
- inText link
- inText widget
- Widget demos with keyword targeting
Content recommendations or advertising are usually displayed next to or below the editorial text. However, these are Areas on smartphones or due to already overloaded websites not available due to space constraints or rarely visible to readers.
Not to forget, what should the targeting of this content look like? So which content is exciting for which reader? And who should do that? The editorial office?
Since mobile use is increasing rapidly, is therefore hardly any content and ad space available on mobile for advertising, to earn money.
In addition, most automated solutions often require critical ones User data. At the same time legal regulations are increasingly preventing use.
So how can data protection conform and without effort for the site operator without manual effort entire page marketed be?
Use links for content and advertising in the texten no space. The Links also match the content of the article.
In contrast to the usual banner advertising, which mostly play retargeting ads based on user data, we focus on which topic a user is currently dealing with. This is how we ensure that a user does not perceive the advertising or content recommendations as disruptive and as added value.
Uur high click rates of 0,5-2% show that readers like to click in text links. For comparison: the average for banner advertising on the side of the page is approx. 0,05%. The combination of inText formats and context is a user-friendly and click-strong solution to create additional advertising space on desktop and mobile and generate new sales.
The Keyword targeting can also be used in other inText formats such as our inText widgets be applied. In a widget between or at the end of the text paragraph you can Image-text elements, entire iFrames or video players Loading.
This is kontextR a kind of Google Ad-Words for publishers. This enables them to market their own keywords to advertisers. Publishers deal with the kontextR Software, as a monthly SaaS model to be paid for, is more independent of external reach providers and provides new reach itself, from the publisher's own editorial substance, so to speak. Whether on advertising or just on exciting content for the reader.