Today, publishers have various possibilities to generate reach: for example via the marketer's ad server, their own content management system (CMS), external ad or content distribution networks, search engine SEA / SEO, social marketing, etc. Each solution has its advantages and disadvantages. For example, sales may have to be passed on to a marketer when using the marketer's ad server. Or complex adjustments have to be made in your own CMS - for which the technical resources are often lacking. Another possibility is that a publisher buys the reach externally.
kontextR expands and complements the portfolio for a publisher to generate reach. This means that new sources of revenue (eg native advertising) can be tested and developed even faster than is usually possible with internal and external solutions. Full control and data sovereignty remains with the publisher. The publisher also receives new data from the kontextR-Engine with which he can optimize his page (e.g. for SEO).