This tells you which metrics are relevant to establish a paywall as a publisher.
You can quickly and easily calculate a valid business case to see whether further efforts to introduce a paid digital offer are worthwhile.
We think that the default values we store are exciting for different metrics. These result as average values (as median) from our experience with many publishers who offer Digital Plus subscriptions.
Then you need more key figures for a detailed business plan.
Because paywalls have to be designed individually for each website. This also includes metrics and KPIs such as retention rate, trial months, metered model options, etc.
We would be happy to advise you on how to set up or optimize your paywall. Regardless of whether you are ours kontextR Want to use PLUS service.
For this purpose, we provide an Excel sheet with which you can get to know all values, including the average values we have learned on the market, and can easily and quickly calculate your business case in detail over certain periods.
With our technology and managed service we create new ranges in your paywall. Because the more readers open your Plus articles and reach the payment barrier, the more deals you will get.
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